-Short video clip that identifies a channel
-Graphic
-Channel logo
ITVBE - aimed at women with girly colours and shows.
E4 - makes the indent weird and eye-catching
- Brand identity (quirky,different)
BBc 1
Why do we use indents ?
- Give it an identity
-Make the channel more core specific
-Tells you when the programme is going to start
-Specific to the demographic of the programmes
-Tool for marketing
-Keep it interesting
Aimed at men
What is the purpose of an indent ?
-To persuade
-Marketing tool
-Consistency to make sense and give it a familiar feel.
-Idents are breaks to break the programme up so it reminds people about when a programme is coming on next.
-Idents also are more common on bbc as they do not have adverts to keep the viewer interested.
-Helps to map out the sechdualing of the programmes
At 30secs in for first idents standing still and filiming with logo.
At lake
No editing
standing still
Edited with real actors in.
Props
voiceover
logo
night
christmas time
Get good reputation + Advance
Other design jobs
paid - charge more
Brand
Successful re-brand
Gives you power and an edge so you are in control of what happens
Popular and increases the viewer count which you get
people start to talk about it so it gets around with word of mouth.
share price gets increased and then more money is earned to spend on improving the current indents
restructure the contract to make it more in your favour and make it so it benefits you.
Limitation for a designer
-Create an ident for ashton tv
-aimed at 16 to 18 year olds
-Have to keep a colour, timescale and audience in mind
- Knowledge
- Software
- Bad reputation for inconsistency, failure and poor skill set
- Might not fit the brief of the channel
- Brief may not be clear and critisiems may not direct
3 idents i think are rubbish
I think that this ident makes no sense and has no particular audience, it also looks to have a very dull colour wash which isnt very eye catching or appealing. This does not refect well on what the channel is about and what programmes are shown which makes this ident a very inappropriate thing to have.
To improve this ident i would add lots more bright colours and make it fit the identity of the channel more, also i would change what the men are doing so that it would fit into a specific audience.
This ident again does not fit the channel style and looks very childish and implies that the channel is aimed at a younger audience than the one it is meant for. This could then misinform the audience and they would get the wrong idea about what bbc3 is about.
To improve this ident i would make it more age appropriate for the audience which watches bbc3 to introduce even more people to the channel and properly represent the programmes which are shown on bbc3
BBC 4 Ident
-Design (colours,text,speed,space)
-What is it used for ? (audience targeted)
-Creative (most creative parts,brand identity)
-Compare (Which of the suite was most creative ?) (better at targeting) (more suitable for a genre programme)
*fast paced
*hand transition
*nature (close up of squid, wide shot of water fall, different colours on each slide)
* same bbc4 text
Sell nature/documentaries (footage looks factual)
Persuasive (shows a wide range of interesting images
Extreme close up of octopus (creative)
Shot of lizard (hand moves with lizard)
BBC4 is and exciting, interesting, creative and unusual channel
Cultural interests
Black and White = serious, focused and sensible.
Chilled out slow paced
Birds move in different and unique way at 0:11.
seagulls flying about looks different, strange unique.
music in background different and unique.
Black box keep the identity of the channel
freedom to run, swim in the culture
distorted blury and black 00:2 - 00:6 (makes you think your dreaming)
Audio - created sea imagery - (10-18 secs)
show the difference of bbc4 from other channels and show that the channel is not always clear.
how the colour wash and water scale is used in the advert is not normal.
mid shot of seagulls flying above the water.
dark more serious colour wash makes it look more focused and sensible
Audience is typical audience of bbc4 as it has cultural interests and a debate can be formed around what is happening on the ident
Showcase genre programme, documentary, get audience thinking
reflect cultural programmes the channel shows
high brow culture
sea and seagull noises make you feel like your at the beach.
supports identy of culture innovation.
Quite slow paced but serious with the bell chimes
bright and normal colours.
animals used with the sea showing nature
roman numerals used for more factual and clever feel( channel more educated people)
Size increases from 00:1 up to 0:12 of the images on screen
Pictures in the ident spell out the name of the channel and each chime in rung every time another letter
is put up. this is through out the ident.
Things going on in all the frame of the ident.
sound effects to match the images.
I think the first ident was most creative as it had the best ideas and looked the most different and it had features which were clever with the rock lifting and showing different images, the hand also being used as a transitional device
I think that the second one was the best at targeting the audience as it has the most pull with the cultural side of the views of the channel and gets them interested in the programmes which the channel is shown.
In comparison i feel that the first one was the most creative as it was the most different and unique and people will always remember what is happening in that ident and what channel it is for which will make them stay on the channel and continue to watch.
Idea one
*Scientist looking at the channel logo on a table
*big bright light shinning down on it
*being examined like an animal
*all you can see is the hands with rubber gloves
*mainly dull and boring colored in the background
*aimed at people who like those shows.
This idea would be more focused on the channels logo and highlight that so people would know what the channels logo looks like, this would be aimed at more younger audience.
Idea 2
*Bins with happy faces
*music plays when there are touched
*3 bins each make different sound
*showing music is in everything
*bright and happy colours
Three bins with faces have like bright nice colors and it is in beat with the music and changes the camera angle from birds eye view to close up.
Idea 3
*people dancing from different nationalities
*showing music can unite people from different cultures
*again bright and happy
*nice and friendly
*showing he culture of itv
*dancing in different places using green screen
*mainly countries in europe
Story board.
https://drive.google.com/file/d/0B4Lmn0x0SLIXUVZqdm9JaXhtdEk/view?usp=sharing
for all the ideas very brief
Production diary : I looked at idents which were already on the itv channel and ones which were on music channels and tried to merge the two together to get the best of both so that it would appeal to both the audiences who watch itv and music channels like mtv etc .... i also looked at some types of music that may be appropriate for the itv channel i looked at mainstream chart music and then other less known indie tracks, i decide to do mainstream as it would gain the biggest audience and then actually make the itv channel compare with the current big music channels.
