Tuesday, 31 March 2015

Unit 8 job roles assignment 1

https://docs.google.com/document/d/1YXFTXUYtKn5VFh4sGVPJPd-IAPtfy7jMlW67fiw8Ks4/edit?usp=sharing

Friday, 27 March 2015

Unit 33 evaluation

Evaluation
Our film trailer, 'Jungle Warfare' is a story about soldiers from the second world war taking battle in the urban jungles and forests. Our story line is about the green soldiers vs the black soldiers and as the green soldiers come through the jungle, they are ambushed by the black soldiers until they regroup and fight back, even with planes falling from the sky and tanks coming through the forest and attacking the green and beige soldiers. Explosions and fires swarmed through the jungles during the fall by grenades and more killing off many of the soldiers which we have tried to reconstruct through this trailer such as the explosions and soldiers alight.
We set out to make a film trailer symbolising the horror of the wars happening in the world with diegetic sounds of soundtracks and iconic speeches that shook millions of people and have lasted in history. We wanted to make the audience feel like they understand what happened to soldiers as they butchered down by weapons yet with the influencing iconic message behind the story. The speech was by the Prime Minister at the start of the second world war where he states that they are at war with Germany. It is a haunting message that we have used to get across to the audience so they know that this is a film trailer about the second world war.
We wanted to make our film trailer an action drama to target our audience to symbolise that the trailer is serious and the results were devastating and overall the whole event was a tragedy with very little positivity so we believed it was only fair to show the true pain and recklessness of the war with all the explosions and gunfire sounds, to highlight madness and chaos which did happen.
 Our goal was to make a hard hitting trailer and I believe we have achieved this through the realistic battles such as ambushes and chaotic scenes. We may have not been able to edit in the explosion scenes although we clearly could show the effects that battles does to the soldiers as the majority fall down and die.
Overall on the animation there were many different parts that shone out in terms of fluidity and entertainment, however I believe my favourite scene is the tan coming into the action. This is because now the audience see real artillery and war vehicles becoming more known in the scene. The set was quite a calm backdrop such as grass covering the soldiers making the area seem a peaceful setting as the tank goes past and dives towards the enemy. The sound then helps to create the story line as there are sounds of explosions, planes crashing into the ground and more. The tank if bulldozing though this and the audience can tell this from the sound. The last scene of when the tank stops and aims the gun in different directions was also very well thought out as the its changing scene directly after the gun aims at the soldiers, with a massive explosion then being heard in the background. The audience will know that the tank shot the gun and will ave killed those soldiers. This overall was my favourite scene as it highlighted the destruction machinery could do to people and shows what really happened to many people even though it is a reconstruction.
However, despite the many good scenes, there were a few poor scenes that we wish we could have performed better. I would say the worst scene was at 35 seconds into the trailer where they begin to have a firefight on a bridge and are very close together. Overall I would say it wasn't good as the soldiers weren't moving together and many who moved in different directions didn't make any sense. The soldiers should have been closing in on each other bu they did not and this was our fault. The majority of this scene was distorted and unprofessional I believe.
From the violent nature of the story line I would range this trailer to the age of 13 and above. This is because I believe children shouldn't be seeing tanks and hear explosions and plane crashes while toy soldiers are butchered down. This is very different to the soldiers who run around the house in movies like Toy Story. The soldiers in this trailer are reenacting the brutality of war. I believe we achieved in showing this to the right target audience as teenagers are getting more used to history of the power of war and the suffering that was caused from this. We wanted to send a powerful message to 13 year old's that war caused many deaths and even though it is toy soldiers, people of this age will be able to relate to it.
The sound in many ways helped the end product of the trailer as it made the scenery more powerful with explosions, gunshots and more as well giving additional sounds to the background. The main song throughout the trailer is the soundtrack of, 'Band of Brothers' which was also a war series in the second world war. This is the reason we used it as it would seem more fluent to the time and story line of the trailer. Next there are sounds of marching and messages from soldier to build up the tension. This was very successfully completed as the audience could now feel what the solders were thinking, it was chaos and they had to keep cal and fight with pride. Then there are sounds of artillery, machine guns firing from all different directions adding to the hectic scenery, soldiers had been ambushed and they do not know how to recover, they are being butchered down then the background noise come into frame, the explosions of a plane crash with roar audio of a tank moving into scene as it becomes louder as it draws nearer. The heartbeat audio is also used throughout the trailer to add a tension and slow the whole process down, everything calms when the heartbeat sound can be heard clearly on its own. Last of all is the speech From Pime Minister Ed Chamberlain, who states Britain is at war with Germany. This is one of the most iconic speeches of all time and would have shook fear into millions of people. We wanted to recreate this chilled message to the audience as all they can hear is this with the heartbeat audio behind it, which adds to the bittersweet feeling of what millions of people would have thought.

Screening
We shown our stop motion animation to a 8 people in the library to get their opinion on trailer and whether it was a success or failure.
First we asked their opinion on the story line and if they could understand what was happening, the majority of responses we got were very positive and some stated they could clearly understand what was going on, however it would've been better if the trailer lasted another minute as the action is very fast and the viewer has to be watching it constantly. I believe this was also true as the action was far too fast in the first 30 seconds so it was very hard for them to keep up with action.
The majority of the people were positive towards the character design as toy soldiers, the feedback was quite good as they stated it was overall an original idea that not many people see as it requires a lot of work to do but our efforts were shown in the overall production.
The common view on the set design was again a positive one as they believed it added to the war type situation, a jungle where an ambush and battle occurs. The majority of the attitude was relatively upbeat as the location and urban setting was seen as good background for a war battle as it looked secluded and quiet, then all of a sudden a firefight begins. Only 2 people also realized that the scenes were taken in different settings as well which again was a big plus as we had believed more may have spotted it.
As a whole the trailer seemed to be a [positive but responses to the time and scenes of distorted battles going on did impact their overall view on the trailer. Such scenes as the soldiers on fire and the battle in the first 30 seconds being very distorted, needed to be longer so people could understand it clear was the general response. They agreed as a verdict that the trailer should have been longer to clear up the scenes that are confusing.
Again like the others, the general response regarding the target audience was positive as they agreed the stop motion animation should have been aimed at teenagers. However, 3 people stated that although it should be aimed at teenagers, children from the age of 10 could watch this and understand a bit more about how powerful the war was. Personally I disagree and believe it is too young for them as an audience because they are not used to seeing images like these at this age. I believe teenagers can relate to it more as they are just entering secondary school, it is an evolving stage for them as the become more known with outside world and history of war, so this trailer would fit into that slot for them too watch as it is not too graphic and depicts the real world events that still happen to this day. The responses did impact my target audience though and I believe it should now be from 12-15 as this is the learning curve for hildren watching war so this type of film trailer could be a starter for them as they learn more.
Overall I agree with the answers from the screening as they were upbeat and also change my opinion on the target audience. I do believe that the trailer should have been made longer and fill in many parts with more battles so it easier for the audience to understand get to grips with actions taking place. The general response regarding all the questions I set out was a positive result that has effected my own opinion on the trailer and I agree with the verdict that the trailer should have been longer but was still a very good piece on its own merits.

Tuesday, 10 March 2015

Unit 8 assignment 3

Understanding tv and film industries and understanding new technologies \



Interactive media - Internet games, on demand , streaming services   Netflix

Press and Publishing - Newspapers, magazines, journals and books  The Times

Television - Is made up of publicly funded channels, commercial channels, on demand   4od

Advertising & Marketing - Is made up of: print, television, cinema, internet & radio   Scorch london  

Computer Games - Computer games, online games, publishing, development, distribution & hardware manufactures.    Rockstar  studios 

Radio:
Is made up of local, commercial, National, Community Radio, World Service, and publicly funded, privately funded stations.  Xfm 

Film:
 Is made up of: development, production, distribution and exhibition    New line 

Photography:
Is made up of Photo Imaging - Fashion photography, Documentary, News Photography, Weddings, paparazzi, Celebrity photography    Cheshire Photography co 



Commercial channels are paid for by advertising and public broadcasting is paid for by the cost that people pay the tv license with. 



  Blu ray player 




http://screenrant.com/bluray-dvd-price-quality-debate-mikee-81128/











   Apple tv 



http://www.macworld.co.uk/review/home-entertainment/apple-tv-review-new-price-3344883/







Sony curved 105inc tv 



http://www.theverge.com/2014/12/23/7444009/vizio-mocks-curved-tv-trend-with-new-infomercial





   Netflix 

http://whatthefilm.net/tv-shows/why-is-netflix-so-popular-1052








Film 
http://memeburn.com/2013/02/9-tech-innovations-that-changed-the-film-industry-through-the-ages/








The living room of the future - 




Holographic tv -  To improve the experience of the person who is watching the tv and to make it look more realistic.

Interactive tv - Again make the viewing experience more realistic and to make it connect with the audience more.

Streaming tv -  Giving people the tv they want when they want it, this feature allows people to watch what they want when they want to.



The future of british television is that it is all being bought up by big american media companies in bulk, the main impact of this could be that majority of the tv shows shown on tv are american and no original british programming is shown anymore. This could be bad as google and apple already own the internet basically and now if they own tv also they will completely control what media we receive and what we dont.




Vertical and horizontal integration 

viacom
Walt disney 
Sony 
Time warner 
21st century fox replaces news corp 
Comcast 

Vertical integration (Vertically integrated) 
Stages of production 
Film studio , means to distribute the film, or show it on television or at cinema 

Prove if your product is horizontal or vertically integrated 

Horizontally integrated 
One company owns a range of different companies (Newspaper, website, music label) 

Script notes for film section of vlog 

First - Introduce your film studio and what films they are famous for
Then - What were their successful box office films 
Then - Who are their competition 
Then - How are they structured ? who is the conglomerate - How are they integrated (Examples) 
Then - How successful is this conglomerate 
Then - What are the debates (pros + cons) of a few media conglomerates owning the majority of the media 
Then- New subsection ; What technologies have improved our consumption of the films ? What is the future ? 

Key concepts

Media Conglomerates (Walt Disney Company) - Is when one company owns media services and products from different types of media.

World service (BBC World Service) - Funded through tax money. i.e. the public pay through their taxes.

Public Service broadcasting (BBC1) - Network is obliged to broadcast programming of public importance, including news, current affairs, children's religious programming as well as party election broadcasting on behalf of the major political parties and political events.

On Demand Channels (4oD) - A Service provided by the channel so viewers can watch programmes from that channel online. Cross Media (Sky) - In the combination of two or more companies of different types usually involving a parent company. Globalization (The Rise of the internet) - The Process of international intergation of world news, products, ideas and other aspects of culture.

National (Channel 4) - Owned, controlled or financially supported by the state.
Local (BBC Radio Manchester) - Usually refers to the local are.
Commercial channels (ITV) - Funded by the revenue from broadcast advertisements.
Franchise (Harry Potter Figurines) - Ownership of the characters and setting of a film, video game, book etc.


Television Research

What is your favourite TV programme?
Ellen Show
Which Company makes it?
Time Tele-pictures Television
A Very Good Production Inc.
Tele-pictures Productions
What is commercial TV?
Is where the channel is funded by the adverts it shows & sponsorships e.g. Channel 4
What is publicly funded TV?
Where the the company is funded by the public e.g. BBC, you have to pay around £145.50
What is TV on demand?
Is where you can catch up on tv programmes that you haven't watched e.g. ITV Player
How many people are employed in television in UK?
50,600 in 2012
Give an example of an independent TV company?
Rough cut TV
Who regulates TV in the UK?
Ofcom

Film Research

Whats the last film you have seen?
I-Robot
Which company made it?
Davis Entertainment
Who owns the company?
Independent - Relationship with 20th Century Fox
Who are the Big 6' film companies in the United States?
20th Century Fox - 21st Century Fox
Warner Bros. - Time Warner
Paramount - Viacom
Columbia - Sony '90-95% of US media'
Universal - Comcast
Walt Disney Studios - Walt Disney
Look at the Top 10 films showing in the UK and find out which companies made them.
1. 50 Shades of Grey - Trigger Street Productions
2. Big Hero 6 - Walt Disney Pictures
3. Shaun The Sheep Movie - Aardman Animations
4. Kingsman: The Secret Service - Marv Films
5. Jupiter Ascending - Village Roadshow Pictures
6. Peppa Pig: The Golden Boots - Entertainment One
7.American Sniper - Village Roadshow Pictures
8. The Theory Of Everything - Working Title Films StudioCanal
9. Selma - Harpo Films
10. Paddington Bear - Heyday Films
Who are the biggest UK film companies?
Aardman Animations
Archer Street Films
Bedlam Productions
Cloud Eight
Heyday Films
How many people work in the film industry in the UK?
43,050 in 2012
Who relegates film in the UK?
BBFC

Film Industry - Walt Disney

What are their famous films and successful box office results? (World wide ox office)
Toy Story                                  Monsters University - $743,588,329
Monsters Inc                            Tangled - $586,581,936
Lion King                                 Wall-e - $532,590,994
Pinnochio  
Frozen - $1,254,512,386
Are they a conglomerate? What other companies do they own? Prove with examples
They are a conglomerate because they are made up of different things their not just based in the media, i.e. they have a theme park, toy shops ext. 
List 6 films that the company has made in the last 5 years
Planes
Wreck-it-Ralph
Tangled
Alice in Wonderland
The SuiteLife Movie
Lemonade Mouth
How much money are they worth?
$400 million
What new technological developments have they made?




Television - BBC


     Where is the BBC located?
      In the north i.e. Manchester, BBC Wales, Headquarters in London
     What does BBC stand for? 
      British Broadcasting Corporation
     Who owns the BBC
      Publicly owned
      How is the BBC funded?
      By the public paying a fee of £145.50 a year
      List what type of programmes the BBC show?
      The Voice
      Total WipeOut
      Bargain Hunt
      Flog It
      The Great Interior Design Challenge
      Is the BBC a media conglomerate? If yes explain, if no explain?
      Is not a conglomerate because it just one group and doesn't own anyone else.
      Is the company multinational, national or local? and give your reasons?
      They are multinational because they have a BBC WorldWide and they are based all around the globe in 21 different places





What is the ethos of the bbc ? 
The main aim of the bbc is to inform, educate and entertain  

What is the bbc for ? 
To show programmes without advertisement and to also show programmes which every one likes as it is funded by the public 

What is future of the bbc ? 

In 2016 the digital switchover will be have been in for many years and people will be choosing between a wider variety of channels and the bbc may not adapt and get less popular. 






Continuity edit/invisible editing

Jump Cuts - Is a type of transition from one scene to another. This type of edit gives the effect of jumping forwards in time. Here is a good example of a jump cut from an old film breathless, a scene when he's in his car driving and their are many examples of this happening:

 


Cutting on action - Cutting on action or matching on action refers to film editing and video editing techniques where the editor cuts from one shot to another view that matches the first shot's action. Here is a very good example of cutting on action in a scene from the Matrix:


Cross cutting - Dramatic tension, action sequences - Cross-cutting is an editing technique most often used in films to establish action occurring at the same time in two different locations. In a cross-cut, the camera will cut away from one action to another action, which can suggest the simultaneity of these two actions but this is not always the case. Here is an example of cross cutting from a scene from the film inception:

 


Matched out - Trick - As if the scene continues but it cuts to another scene - is a cut in film editing between either two different objects, two different spaces, or two different compositions in which objects in the two shots graphically match, often helping to establish a strong continuity of action and linking the two shots metaphorically



Film Industry  - Walt Disney 

1.    What are their famous films and successful box office results?
 *The lion king  $987,483,777
*Beauty and the beast  
$424,967,620
*Finding nemo 
$936,743,261
*Aladdin $504,050,219
*The little mermaid $211,343,479


2.    Are they a conglomerate? What other companies do they own? Prove with examples
yes they are and the companies they own are http://en.wikipedia.org/wiki/List_of_assets_owned_by_Disney 


3.    List 6 films that the company has made in the last 5 years
     *Tangled 
     *Toy story 3 
     *Wreck it ralph 
     *Big hero 6 
     *Frozen
    *Malificent 

4.    How much money are they worth?
7.4 billion 


5.    What new technological developments have they made?
http://www.fxguide.com/featured/the-tech-of-disneys-frozen-and-get-a-horse/ disney are using more realistic things and moving away from hand drawn films. 



Film Company: 20th Century Fox


1.    What are their famous films and successful box office results?
Avatar  $2,787,965,087
Star wars 1 
 $1,027,044,677
Star wars 3 

 $848,754,768
Independence day $817,400,891
home alone
$476,684,675


2.    Are they owned by a conglomerate? What other companies do this conglomerate own? Prove with examples
http://en.wikipedia.org/wiki/List_of_assets_owned_by_21st_Century_Fox

3.    List 6 films that the company has made in the last 5 years
Xmen days of future past 
The croods 
How to train your dragon 2 
The heat 
Gone girl
Ice age Continental drift 

4.    How much money are they and their conglomerate worth?
10.7 billion 

5.    What new technological developments have they made?
http://www.toptenz.net/top-10-inventions-of-the-20th-century.php
Film Company: Warner Bros

1.    What are their famous films and successful box office results?
Harry potter 7  - 1,341,511,219
The shinning $44,360,123
 Rebel without a cause  
superman returns 
 $391,081,192
300 
$456,068,181

2.    Are they owned by a conglomerate? What other companies do this conglomerate own? Prove with examples
http://en.wikipedia.org/wiki/List_of_assets_owned_by_Time_Warner


3.    List 6 films that the company has made in the last 5 years
The dark knight rises 
American sniper 
Harry potter and the deathly hallows part 2 
Man of steel 
Inception 
Gravity 

4.    How much money are they and their conglomerate worth?
127 billion 

5.    What new technological developments have they made?
http://en.wikipedia.org/wiki/Vitaphone


Film Company: Sony Pictures
1.    What are their famous films and successful box office results?
The amazing spiderman  
$757,930,663
Django unchained$425,368,238
Ghost busters
 $295,212,467

21 jump street 
$201,585,328
 
2.    Are they a conglomerate? What other companies do this conglomerate own? Prove with examples

http://en.wikipedia.org/wiki/List_of_acquisitions_by_Sony_Corporation

3.    List 6 films that the company has made in the last 5 years
21 jump street 
The amazing spiderman 2 
Django unchained 
The smurfs 2 
The interview 


4.    How much money are they and their conglomerate worth?

17.7 billion 

5.    What new technological developments have they made?

https://www.linkedin.com/company/sony-pictures-entertainment

Film Company: Paramount Pictures

1.    What are their famous films and successful box office results?
Shutter island  
 $294,804,195
iron man 
$585,174,222
The fighter 
$129,190,869
Gi joe
$302,469,017
Transformers $402,111,870

2.    Are they owned by a conglomerate? What other companies do this conglomerate own? Prove with examples
Not a conglomerate 

3.    List 6 films that the company has made in the last 5 years
Captain america 
Mission impossible ghost protocol
Flight 
Pain and Gain 
Iron man 3 
The wolf of wall street  

4.    How much money are they and their conglomerate worth?
1.6billion


5.    What new technological developments have they made?


http://en.wikipedia.org/wiki/Independent_film